By Leslie Wing, 04/16/2015 - 12:25

Spice Tins Propel Customer Loyalty

When Two Snooty Chefs’ Gary Fuller and Chris Plemmons set out to create a line of gourmet herb and spice blends for discriminating connoisseurs, they knew the packaging they chose was as important as the ingredients they were putting inside. That’s why they chose spice tins from Allstate Can Corporation.

The chefs identified several requirements their spice tins needed to fulfill:

• high perceived value that relays a sense of quality

• ability to see the product inside

• easily adapt to seasonal demand without sacrificing identity

• provide consistent identity to drive customer loyalty

• a package that conveys product freshness

• environmentally friendly and sustainable

Two Snooty Chefs found all these attributes and more with Allstate Can’s seamless spice tins with window covers. Their packaging is easy to recognize which strengthens the connection between product and consumer thereby building customer loyalty. Integrated tamper evident labels on the cans’ window covers is reassuring to consumers and visibility of the product inside reveals high quality, mouth watering spice blends. By using labels with a saturated earthy color palette combined with the vibrant shine of bright tin, each product relays the same visual expression yet retains its individuality celebrating the culinary artistry the Chefs have lovingly and painstakingly sought to express.

Allstate Can Corporation manufactures an expansive selection of spice tins suitable for packaging herbs and spices from two-piece seamless tins to hermetic cans for bulk spices that seal in air-tight freshness, screw top tins and interior seal tins. Many spice tins have low minimum purchase requirements and are in stock and ready to ship. Custom sizes, shapes, printing and embossing are also available. A spice tin can be easily labeled or custom printed, there are a wide variety of sizes and shapes available, and they eliminate the issues of jars breaking in transit. Your shipping costs may even be reduced because tins weigh less than many other packaging options. Tins are infinitely recyclable and all of Allstate Can’s tins are made of recycled steel. For more information click here: spice tins.

Author’s Bio: Leslie Wing is the marketing and creative director at Allstate Can Corporation. She has more than 20 years experience consulting with customers about their packaging needs, conceiving and designing original artwork for consumer and industrial packaging and communicating consistent messages across all forms of marketing media.